Data protection declaration
1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Pfotenkönig, EBM COMMERCE - FZCO, Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates, Email: info@larafamily.de The controller of the processing of personal data is the natural or legal person who, alone or jointly with others, has the decides the purposes and means of processing personal data.
1.3 This website is used for security reasons and to protect the transmission of personal data and other confidential content (e.g.b Orders or inquiries to the person responsible) an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.
2) Data collection when you visit our website
If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “Server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
- Our website visited
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable): in anonymized form)
The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
3) Hosting
Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop based on processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify's aforementioned services, data can also be sent to Shopify Inc. as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. be transmitted. In the event that data is transmitted to Shopify Inc. In Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on data protection from Shopify can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than the Shopify servers mentioned above only takes place within the scope stated below.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called cookies). session cookies). Other cookies remain on your device and make it possible to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. You can find out how long each cookie is stored in the overview of the cookie settings in your web browser.
Cookies are sometimes used to simplify the ordering process by saving settings (e.g.b Remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the event of consent being given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contact
As part of contacting us (e.g.b personal data is collected via contact form or email). Which data is collected when a contact form is used can be seen in the respective contact form. This data is used exclusively for the purpose of answering your request or stored and used for contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account and for contract processing
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the above.G address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part became.
7) Use of customer data for direct advertising
7.1 Subscribe to our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter we use the so-called Double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email in which you will be asked to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 Sending the email newsletter to existing customers
If you give us your email address when purchasing goods or If you have provided us with services, we reserve the right to regularly provide you with offers for similar goods or To send you services, such as those already purchased, from our range by email. For this we must, in accordance with Section 7 Para. 3 UWG does not require separate consent from you. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.
7.3 Newsletter dispatch via Klaviyo
Our email newsletters are sent via the technical service provider “Klaviyo”, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we provided your information when you registered for the newsletter Pass on data. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect our users’ data, to process it on our behalf in accordance with its data protection regulations and in particular not to be passed on to third parties.
You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy
7.4 Newsletter dispatch via Shopify Email
Our email newsletters are sent via Shopify Email, a service provided by Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. The data you entered for the purpose of subscribing to the newsletter (e.g.b Email address) are generally stored on Shopify's servers in the EU.
As part of Shopify's aforementioned services, data may also be sent to Shopify Inc. as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. be transmitted. In the event that data is transmitted to Shopify Inc. In Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
Shopify uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent can be so-called. Web beacons or Trackings pixels, which represent single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any. were clicked. Technical information is also recorded (e.g.b Time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Shopify can process this data in accordance with Art. 6 para. 1 lit. f GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Shopify does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.
We have concluded an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass it on to third parties.
You can view Shopify's privacy policy here: https://www.shopify.de/legal/datenschutz
8) Data processing for order processing
8.1 If necessary for contract processing for delivery and payment purposes, the personal data we collect will be processed in accordance with Art. 6 para. 1 lit. b GDPR passed on to the commissioned transport company and the commissioned credit institution.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details you provided when ordering (name, address, email address) in order to provide you with our legal information obligations in accordance with Art . 6 para. 1 lit. c GDPR to personally inform you about upcoming updates within the legally stipulated period of time using an appropriate means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We provide your name and delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering goods. 6 para. 1 lit. b GDPR to a shipping partner selected by us.
8.3 Use of special service providers for order processing and processing
- posterXXL
The order is processed via the service provider "posterXXL" from posterXXL GmbH, Infanteriestraße 11a, 80797 Munich. Name, address and, if applicable, other personal data are stored in accordance with Art. 6 para. 1 lit. b GDPR is passed on to posterXXL exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary to process the order. Details about posterXXL’s data protection and the privacy policy of posterXXL GmbH can be viewed at https://www.posterxxl.de/datenschutzerklaerung .
- Printful
The order is processed via the service provider “Printful” from Printful, Inc. 11025 Westlake Drive,
Charlotte, NC28273, USA. Name, address and, if applicable, other personal data are stored in accordance with Art. 6 para. 1 lit. b GDPR is passed on to Printful exclusively for the processing of the online order. Your data will only be passed on to the extent that this is actually necessary to process the order. Details about Printful's privacy policy and the Printful, Inc. privacy policy. can be viewed at https://www.printful.com/policies/privacy .
- Shirtigo
The order is processed via the service provider “Shirtigo” (Shirtigo GmbH,
Siemensstraße 2, 50354 Hürth). Name, address and, if applicable, other personal data are stored in accordance with Art. 6 para. 1 lit. b GDPR is passed on to Shirtigo exclusively for
processing of the online order. Your
data will only be passed on to the extent that this is actually
necessary to process the order. Details about Shirtigo's data protection and the
Data protection declaration of Shirtigo GmbH can be viewed at
https://www.shirtigo.de/datenschutzerklaerung.
- Spreadshirt
The order is processed via the “Spreadshirt” service from sprd.net AG, Gießerstraße 27, 04229 Leipzig (“Spreadshirt”). Name, address and, if applicable, other personal data are stored in accordance with Art. 6 para. 1 lit. b GDPR is passed on to Spreadshirt exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary to process the order.
Details about Spreadshirt's data protection and sprd's data protection declaration.net AG can be viewed at https://www.spreadshirt.de/datenschutz-C3928 .
8.4 Use of payment service providers (payment services)
- Apple Pay
If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function Your device powered by iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR
Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna
If you select a Klarna payment service, payment is processed via Klarna Bank AB (publ), https://klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the payment to be processed, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data relating to the order will be used (e.g. b Invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you agree to this in accordance with Art. 6 para. 1 lit. a DSGVO have expressly consented as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or. for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) as part of the payment processing. S.arl et Cie, S.CA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 para. 1 lit. f GDPR is passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal . However, PayPal may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing will be carried out via the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will send the information you provided during the ordering process, along with the information about your order (name, address, account number, bank sort code, if applicable. Credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- SOFORT
If you select the payment method “SOFORT”, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find further information about SOFORT's data protection regulations at the following internet address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method from the payment service provider Stripe, this will be done Payment processing via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will send the information you provided during the ordering process, along with the information about your order (name, address, account number, bank sort code, if applicable. Credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Further information about Stripe's data protection can be found at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check based on mathematical and statistical procedures in order to protect the legitimate interest in determining the user's solvency. Stripe may transmit the personal data required for a credit check and received as part of payment processing to selected credit agencies, which Stripe will disclose to users upon request. The credit report can contain probability values (so-called score values). Insofar as score values are included in the results of the credit report, they are based on a scientifically recognized mathematical and statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the right to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
9) Online marketing
Facebook pixels for the creation of custom audiences (without cookie consent tool)
Within our online offering, the so-called “Facebook pixel” from the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
If a user clicks on an advertisement we have placed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows sharing data with Facebook via pixels, this URL parameter is written into the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is able to use the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g.b interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is based on our overriding legitimate interest in the evaluation, optimization and economic operation of our online offering and our advertising measures in accordance with Art. 6 para. 1 lit. f GDPR
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the servers of Meta Platforms Inc. come to the USA. To object to the collection by the Facebook pixel and the use of your data to display Facebook ads as a whole, you can set an opt-out cookie, which deactivates Facebook pixel tracking, by clicking on the link below:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.
To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.
10) Tools and miscellaneous
10.1 - sevDesk
To carry out the accounting, we use the sevDesk service of the cloud-based accounting software from sevDesk GmbH, Hauptstraße 115, 77652 Offenburg.
SevDesk processes incoming and outgoing invoices and, if necessary, also the bank transactions of our company in order to automatically record invoices, match them to the transactions and create financial accounting from this in a partially automated process.
If personal data is also processed, the processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the efficient organization and documentation of our business processes.
More information about sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/sicherheit-datenschutz/
10.2 Shopsync for Shopify
This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
Using ShopSync, the “Mailchimp” newsletter service is synchronized with our Shopify account in such a way that updates to Mailchimp email lists (e.g. an opt-out of a newsletter recipient) are also automatically stored on Shopify and, on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to Mailchimp's email lists.
In the former case, data processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient consideration of legally significant status changes.
In the second case, data is processed exclusively on the basis of the user's express consent in accordance with Art. 6 para. 1 lit. a GDPR, after a contract has been concluded on Shopify for inclusion in the Mailchimp list, the first and last delivery, address and email address together with transaction-related information (purchase amount, time and date of purchase) are transferred to Mailchimp by ShopSync.
Data transferred in this way will not be saved or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transferred using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the sync process.
The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.
Further data protection information about ShopSync can be found here: https://shopsync.io/privacy-policy
11) Rights of the person concerned
11.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:
- Right to information in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to deletion in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to information in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke consent given in accordance with Art. 7 para. 3 GDPR;
- Right to complain in accordance with Art. 77 GDPR.
11.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION .
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.
12) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective statutory retention period (e.g.b commercial and tax law retention periods).
When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data will be stored until the person concerned revokes their consent.
Are there statutory retention periods for data that is stored in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b DSGVO are processed, these data will be routinely deleted after the retention periods have expired, unless they are no longer required to fulfill or initiate the contract and/or we have no legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise follows from the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.